2012 seems set to become the year of mobile, with making mobile friendly websites as well as mobile applications most likely to become more important than ever before to companies. In addition to producing web sites optimised to work on mobile phones, mobile SEO will probably be used by an increasing number of online marketing professionals.
Although you’ll want to think about mobile SEO, classic search engine optimisation also needs to not be forgotten. The latest research from Ofcom has shown that businesses in Britain are actually spending more on their online marketing than every other marketing method, apart from television, and SEO and pay per click comprise 61% of this online spend so you must be aware that if you’re not using SEO, your rivals probably is!
Social media is also one of the key internet marketing tools for 2012. With 800 million active users on Facebook and also millions more using sites like LinkedIn, Foursquare, Twitter plus Google+, you can reach a huge audience making use of social media effectively. These websites also keep lots of data on their users, so marketers from your social media agency could easily connect directly with their target market.
Even so, it’s not just social media and your SEO you ought to be thinking about – you must also be aware of your online PR. As well as building awareness of your brand and also increasing trust in your company, press releases published online rank well in search engines so there are many benefits to using the services of an online PR agency alongside an SEO company, or better yet a full service digital marketing agency offering all of the services you may need.