Tel: +44 (0)1633 811873 info@salestechnologies.co.uk
Sales Technologies Ltd
Imperial House
Imperial Park
Newport
South Wales
NP10 8UH
Data base resources
Handy Hints for choosing databases
Here are few suggestions to help your UK business-to-business mailings & calls to even greater success!
Handy Hint 1: Don't buy the same list twice
Lists are now sold through a variety of channels - via the Web, direct from the list owner and via brokers, managers or agencies. If using more than one channel, make sure that you do not inadvertently buy the same list twice. Check who the originator of the list is and how it is compiled. Also check if the list is available as part of another merged database as you may buy the same data twice should you use a merged database as a source too.
Handy Hint 2: Remember all charges when calculating a cost per thousand.
We can supply data which is sold without additional selection charges. However, many list owners state a low base price and high selection charges, which can make the cost per thousand names significantly higher. Make sure you are comparing like with like before committing to purchase.
Handy Hint 3: Don't measure success on gross response rates.
It is very tempting to return to a list which gives excellent up-front response before the "back end" yield can be calculated. Gross response rates can be misleading if free offers or incentives are involved. Allow time for analysis before committing to roll-out.
Handy Hint 4: Check how recent the data is that you are buying.
We guarantee data is all less than a year old. Keeping a large database up to date is expensive and some list owners allow names to remain current for up to two years. Remember to ask for the most recent names when making your selections.
Handy Hint 5: Be prepared to widen the net.
If the counts you are receiving are smaller than you had in mind, be prepared to loosen your selection criteria. By reducing company size parameters, you will add prospects. The same is true of job titles and responsibilities; using responsibility/function based selections will improve numbers without depressing response
Handy Hint 6: Look for the quality guarantees
No list owner can guarantee response rates but it is worth checking their accreditation. Membership of the Direct Marketing Association means that list owners have to abide by strict rules when selling data. Few lists have formal audits of the data but owners should be able to give you an indication of the volume of gone-a ways you should expect. Our list suppliers are all DMA members.
Handy Hint 7: Make sure your data is CTPS compliant
We use a number of sources to access data. Our lists will be supplied in a format that suits you. If a list supplied by us requires cleaning, we will be pleased to quote for this service. Please see our data protection notice, by following this link.
